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Alliance Bank's Innovative Virtual Credit Card Enhances Online Payment Security

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Alliance Bank's Innovation in Card Security: Dynamic Number on Virtual Credit Cards

Alliance Bank Malaysia Berhad Alliance Bank, a leading financial services provider, has launched an advanced security feature by introducing dynamic card numbers within its Alliance Bank Visa Virtual Credit Card. This initiative is part of the strategic alliance with Visa Malaysia “Visa”, CTOS Digital Berhad “CTOS”, Jirnexu “RinggitPlus”, YTL Communications “YES”, and Touch ‘N’ Go Digital “TNG Digital” to enhance customer safety during digital transactions.

The dynamic card number system generates a unique, 16-digit credit card number for each transaction that encompasses e-commerce purchases, streaming services, and subscription payments. Alliance Bank's Acceler8 strategy supports this move towards digital transformation, ensuring customers receive faster, better, and personalized solutions while enjoying a secure online shopping experience.

By incorporating the dynamic card numbers feature, Alliance Bank significantly reduce risks associated with credit card data breaches during transactions on third-party sites. This innovation also serves as an environmental boon by minimizing plastic waste from physical cards and reducing carbon footprint in digital commerce spaces.

Moreover, customers have control over their payment experiences with this new feature. They can choose a dedicated dynamic number for specific subscriptions or determine how many times the number is valid per service usage. The Alliance Bank Visa Virtual Credit Card thus enables users to monitor their digital transactions on-the-go safely and conveniently through mobile devices.

Ms. Gan P Li, Group Chief Consumer Banking Officer of Alliance Bank, highlighted that the bank prioritizes innovation in services for customer satisfaction:

In alignment with our customer-centric approach, we constantly seek ways to enhance our product offerings based on evolving needs and ensure a seamless digital payment experience for them. The dynamic card number solution is designed to give our customers peace of mind by offering greater security during online payments.

Visa Country Manager for Malaysia, Mr. Ng Kong Boon expressed his confidence in the partnership:

By collaborating with Alliance Bank on this dynamic card number solution for virtual credit cards, we m to empower and secure consumer transactions through digital commerce channels. We hope that our customers will experience enhanced trust and confidence when making payments online.

Mr. Alan Ni, CEO of TNG Digital echoed similar sentiments about supporting safe and secure eWallet services:

The introduction of the Alliance Bank Visa Virtual Credit Card aligns with our goal at TNG Digital to provide a safe environment for our users while meeting Malaysia’s banking standards set by Bank Negara Malaysia.

Responding to the rising concerns over cyber threats, such as data breaches, this solution targets the needs of online consumers and businesses, particularly among young professionals. The Alliance Bank Visa Virtual Credit Card application process is entirely digital with simple steps that include uploading supporting documents.

This innovative card service marks a step forward in safeguarding financial transactions while promoting convenience and security for customers within Malaysia's thriving tech-savvy market.

The SmartInvestor Malaysia

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