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Alliance Data Improves Customer Experience with Reissue of Victoria's Secret Credit Card, Providing New Digital Payment Features and Added Security
The private label program now processed by Mastercard is the first of its kind from Alliance Data to offer cardmembers Apple Pay capabilities, enhancing their security and convenience through contactless mobile payments. The updated Victoria’s Secret Credit Card includes advanced features such as chip technology and security code, setting a new standard for secure private label experiences.
Columbus-based L Brands' specialty retler Victoria's Secret is the leading provider of bras, underwear, lingerie, pajamas, and beauty products across more than 1,400 stores worldwide and an extensive e-commerce platform. Alliance Data’s partnership with Victoria’s Secret allows cardmembers to leverage Apple Pay for secure contactless transactions via iPhone or Apple Watch during in-store purchases, alongside the usual rewards and benefits.
Alliance Data's Card Services business offers a wide range of market-leading private label credit cards, digital payments including Bread, and Comenity-branded financial services. This reissued card serves as an advanced solution, combining convenience with security measures like digital wallets, chip technology, expiration date, and CVV code not often found in traditional private label cards.
With the added features provided by Mastercard, cardmembers can now take advantage of enhanced transaction alerts, card controls for peace of mind, alongside contactless payments. This partnership cater to today's consumers' demand for touchless payment options with industry-leading security standards.
We're thrilled to partner with Alliance Data and Victoria’s Secret to deliver a comprehensive payment solution that not only offers digital convenience but also ensures the highest levels of cardholder protection, commented John Levitsky, Executive Vice President, Account Management in North America at Mastercard.
Alliance Data's collaboration marks its commitment to enhancing customer experiences while driving business growth for brands like Victoria’s Secret through data-driven marketing and loyalty solutions.
About Alliance Data:
Alliance Data NYSE: ADS is a leading provider of data-driven marketing solutions that drive consumer behavior changes, create new opportunities, and foster profitability across industries worldwide. The company helps businesses develop customized solutions to improve customer interactions while increasing revenue and driving business growth. Headquartered in Columbus, Ohio, Alliance Data counts nearly 8,000 associates globally with offices in the US, Canada, and Europe.
Alliance Data's Card Services division offers private label, co-brand, general purpose, and business credit card programs along with digital payments like Bread and Comenity-branded financial services. LoyaltyOne owns and operates R MILES Reward Programthe most recognized loyalty program in Canadaand BrandLoyalty, the world’s leading tlor-made loyalty program provider for grocers. For more information about Alliance Data visit www.AllianceData.com.
Follow Alliance Data on Twitter @AllianceData, Facebook, LinkedIn, Instagram, and YouTube.
About Victoria's Secret:
Victoria's Secret is a premium lingerie brand with stores in over 1,400 locations worldwide and online at www.VictoriasSecret.com. The company offers its customers a seamless shopping experience across all platforms, allowing them to shop anytime or anywhere.
Mastercard is an industry-leading technology company focused on payments. Its mission is to create a more inclusive digital economy where everyone can access secure transactions that are simple and smart. By leveraging data networks, partnerships, and passion, Mastercard's innovations contribute to the growth of businesses and societies around the globe. The company also prioritizes ethical practices through its decency quotient DQ culture.
Mastercard operates in over 210 countries and territories worldwide, connecting them with partners for market expansion and analyzing performance trs using collected data. They share insights about their customers' usage patterns to continuously improve services and tlor them to individual needs.
To learn more about Mastercard's privacy policies or opt-out options, please visit www.mastercard.comprivacy.
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Alliance Data Reissues Victorias Secret Credit Card Improved Customer Experience with Digital Payments Enhanced Security Features in New Card Mastercard Processes Updated Card Program Apple Pay Capabilities for Secure Transactions Touchless Payments through Contactless Technology