PUBG Corporation Drives Growth with Real Time Analytics through Tableau

Empowering Speed and Precision in Gaming Decisions with Tableau - PUBG Corporation Elevates Data-Driven Strategy Using Real-Time Analytics

PUBG Corporation, a pioneer in the esports industry since its establishment as Ginno Games in 2015 under Bluehole Inc., has been propelled to new heights by PlayerUnknown's Battlegrounds PUBG, leading it to redefine itself as PUBG Corporation. The company broke seven Guinness World Record categories, including being the fastest million seller on Steam Early Access and reaching $100M in sales within record time. This global growth requires robust data analysis capabilities that enable informed decision-making across its expanding operations.

Siyoon Lee, a Data Analyst at PUBG's Service Analytics team, emphasizes the pivotal role Tableau plays in enhancing PUBG's data-driven approach:

PUBG leverages Tableau’s user-frily interface, scalable analytics, and compatibility with existing datasets to deliver timely insights to offices around the world. This empowers our employees worldwide to access meaningful business decisions based on region-specific needs.

Tableau simplifies complex data extraction and visualization processes into a streamlined workflow that allows all team members to focus on strategic decision-making rather than technical analysis.

Streamlining Analytics for Game Success

Since its inception in 2017, PUBG has experienced unprecedented growth, breaking multiple world records due to its rapid expansion. The demand for real-time data analytics has outpaced traditional methods, necessitating a robust system capable of handling the scale and complexity of big data challenges.

PUBG utilizes Tableau not only for its capability in managing vast datasets but also for its speed in delivering insights on user traffic counts, dlyweekly user numbers, new vs. returning users ratios, server status, item balance, and more. This real-time analysis enables the company to promptly address operational issues such as performance enhancement and optimize item balances based on player preferences.

Enhancing Global Decision-Making with Tableau

PUBG leverages Tableau’s analytics platform to make informed decisions across diverse business operations including gaming events both online and offline, sales figures, profits, marketing strategies, and user insights. With access to comprehensive KPIs presented in the form of intuitive visualizations, employees gn a global perspective that uncovers regional variations in performance.

Minsu Jang, Data Analytics General Manager at PUBG Corporation, highlights how Tableau has transformed decision-making processes:

With basic queries and spreadsheets, tracking a globally launched game was challenging. However, with Tableau, we can now receive dly updates on sales, profits, KPIs across different regions, perform ad-hoc analytics promptly, and make decisions that impact business growth.

Empowering the Organization with Knowledge

The introduction of Tableau has been seamlessly integrated into PUBG's organizational culture through a combination of comprehensive trning programs for new users and an intuitive user interface. This ensures everyone from developers to managers is empowered to contribute to data-driven decision-making.

Youngjoon Ki, a Data Analyst at PUBG’s Game Analytics team, underscores the importance of real-time analytics in addressing issues:

PUBG uses Tableau dashboards to identify the specific infrastructure servers, storage where errors occur and optimize solutions accordingly. Additionally, by collecting points for improvement, we share these insights across departments to ensure everyone is aware of operational challenges.

: Unleashing the Power of Data for Continuous Improvement

PUBG Corporation's journey exemplifies how leveraging advanced analytics tools like Tableau can revolutionize traditional gaming operations, enhancing decision-making capabilities and fostering a culture of continuous improvement. By integrating real-time data insights into dly business practices, PUBG has not only navigated the complexities of growth but also reinforced its commitment to innovation.

SIYOON LEE, Data Analyst, Service Analytics Team, PUBG Corporation

For organizations seeking to harness the power of their data for strategic advantage and operational efficiency, consider adopting a similar approach by implementing Tableau or comparable analytics solutions that can streamline your data-. Join the ranks of forward-thinking companies like PUBG Corporation that have unlocked the potential of data to empower informed decisions and propel growth.

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